Serena and Lily

Client Type:  Retail

We were recently selected by Serena and Lily to participate in their nationwide “Holiday House” marketing campaign by designing a holiday vignette for their Winnetka location.  Serena and Lily is known for their coastal breezy look and we are known for our colorful traditional look so we married the two with our take on an English coastal cottage.  We wanted the design to be warm and cozy like an English cottage in Cornwall as they prepared for the holiday season.  We used all Serena and Lily furniture, furnishings and lighting and gave them our English twist by selecting bold furniture finishes and fabrics from their great collection of fabrics and finishes and paired them with our custom pillows in authentic English and Scottish plaids and florals.  We painted the main focal wall a very deep teal color.  We felt it really provided a backdrop and highlighted the red, green and gold colors of the furniture and the holiday decorations.  We then chose a deep red color for the adjacent wingwalls leading into their designer work area and contrasted this with a soft and lacy fern patterned grass cloth wallpaper.  The fern pattern reminded us of holly.   Check out the designs for all of the stores on the Serena and Lily website –

Photography:  Heather Talbert